January 25, 2025 | 4 min read
Morula Health provides regulatory and clinical medical writing services to biotechnology, pharmaceutical, and medical device companies. This involves delivering highly tailored medical writing experiences for each of their clients on schedule. Morula Health saw the potential for generative AI to increase the speed and productivity of their team, but as a highly regulated industry, they had to ensure their clients’ data would remain secure. By incorporating Copilot for Microsoft 365 into all areas of their business, employees spend less time on repetitive tasks, freeing up space to focus on more productive work, all while keeping client data secure.
Copilot helps Burridge’s team work faster and smarter. He references the complex scientific data tables that his team would previously need to wade through before ever putting pen to paper on a new project; a process that could stretch from days to weeks, with a correspondingly negative impact on delivery times. “The tables each need a written response summary that our writers would have to address one at a time,” he explains. “But now, they prompt Copilot in Word to summarize each one separately. Once it’s done that, it’s much easier for them to take the early content and shape it into what they need rather than starting from scratch.”
This new way of working provides time that Burridge says is essential to completing projects not only faster but with increased quality. “There’s huge value there,” states Burridge. “With Copilot, we can now have multiple writers work up different case study reports in a single day. It gets our writers past all the repetitive tasks those reports require so they can focus their time and effort on understanding the data, which actually enhances the quality of our documents and what we’re trying to achieve.”
Morula Health has also incorporated Copilot in their marketing department. “With content creation, you get a bit stuck sometimes,” comments Jayshwini Sanghani, Morula Health’s marketing associate. “It used to take me three weeks to write a blog post. Now with Copilot in Word I can publish two posts a week.” She cites the first drafts Copilot builds for her and the coaching it provides as she writes as her primary marketing benefits.
Sanghani keeps up to date with the regulatory feeds put out by the US Food and Drug Administration (FDA) and the European Medicines Agency (EMA). She uses Copilot to summarize those feeds so she can stay on top of important regulatory changes. “Summaries like this are so handy,” she says. “They can be used to compile marketing content, such as LinkedIn posts or marketing campaigns. Copilot filters through the information and identifies key points, which previously would have taken me hours. It’s a huge time-saver!”
Based on the immediate benefits that Copilot has provided for Morula Health, Burridge is exploring new ways to use it across the business. His team has established the best practice of building a prompt library. Whenever an employee creates a prompt that helps Copilot deliver a particularly useful result, they save it to a library that is accessible by anyone in the company. The collective knowledge helps each member use Copilot more effectively and inspires additional ways Copilot can be incorporated into daily tasks.
The Morula Health team is using Copilot to turn Word or PDF files of regulatory content into PowerPoint presentations. With a little tweaking, Burridge can use these presentations as training aids to keep the team aware of the ever-changing international policies that so heavily affect their work. “It’s really impacted what we do,” states Burridge. “As a business, we see ourselves continuously working on new ways to integrate Copilot into everything we’re trying to do. Our value is in continuously driving the quality behind our service and I see Copilot being there every step of the way to do that.”
